A good product should go hand-in-hand with effective packaging. It’s such a waste if you have poured so much effort to come up with high-quality items only to fail just because the packaging has not been well-thought-of or the design is not properly executed.
Short office exercises for busy people
When your day is spent sitting in front of your computer, and the only break you get is attending meetings left and right, your body slacks off, while it absorbs all the tension at work. With so many tasks, responsibilities and people vying for your attention, you may inadvertently skip your gym sessions or never be able to fit exercise in your busy schedule.
How to organise a successful launch event
Assuming that you have perfected your new product or service and you are ready to tell the world about it, how do you make sure that many will know of and avail of your new offering? You need to come up with a well-thought plan to hype your product, service or campaign to the public, especially to your existing and prospective customers and clientele.
Business insights from slogans and taglines
Catchy phrases for slogans and taglines help us remember more about a brand or a business. While a tagline refers to the entire company, a slogan is usually used for advertising purposes to promote a product or brand. Nevertheless, marketers have tapped on the power of words to make their brands become top-of-mind in their industries.
Things you can enjoy through MyEO
Starting and running a business is not only all about checking the books and finding the money. The entrepreneurial journey is also a journey of learning where entrepreneurs can expand their horizon about business, about themselves and about life, in general. For those who have taken their journey aboard the EO vehicle, there is an exciting part where members get to connect with their fellow EOers around the world through the MyEO program.
10 Theatre Plays That Give a Glimpse of the Business World
Before the advent of modern technology, theatre plays were a venue to express the ills of society to shape the minds of the public. Over the years, it has become a form of art and a means of preserving the history, traditions and culture of a place. It has earned high artistic and entertainment value while maintaining its purpose of educating its audience.
Short courses for entrepreneurs
Perhaps people are confident to go after their passion to start a business because they have acquired enough experience to do so or their training and educational background provided them with the knowledge and skills to make it happen. Still, this does not mean that business owners already know everything. They need to constantly update themselves with the latest trends and upgrade their proficiencies to move their ventures forward.
Running a startup like flying a drone for the first time
Drone cameras are getting more popular that almost anyone can purchase one and fly it on their own. Because a drone is now a must-have gadget, especially among travellers and photography enthusiasts, people think that it is easy to fly them. It may seem so, but unknown to many, it is also easy to crash them. It can be compared with starting and owning a business. The majority only pays attention to the rewards but fails to realise the difficulty of keeping a venture afloat and letting it soar to success.
President's Update - October
From the President
Dear EO Melbourne,
I recently caught up with Dave Ansett, a Past President, where he checked in and asked how I was going. Steadfast in my determination not to respond with a throwaway “good”, I paused, reflected for a moment, and responded with, “I feel genuinely and incredibly lucky.”
As our Board close off our first quarter and start our second quarter together, we turn our minds towards our 3 key priorities: (1) Respect our past; (2) Be custodians to the present; and (3) Plan for the future. As part of planning for the future, we consider the question of succession planning and open up the call for nominations for Board positions. In my experience, being on the Board is a masterclass in influence and leadership, and one of those things that money can’t buy. If you wish to put your hand up for the Path of Leadership and be considered as a President in the future, please let myself and Kirsten (administrator@eomelbourne.org) know privately.
How to keep your office space neat and tidy
Work never stops in an office. Every day, there are new tasks to perform, new fires to put out, new targets to reach and new ideas to execute. Things-to-do keep piling up on your desk and in your inbox. Before you know it, you are already swamped with a lot of files that you miss out on some important matters that needed your attention.
Cultivating happiness in the workplace
Finding team members, those with the precise skills set, work ethics and culture fit, that blend well together is a godsend to any entrepreneur. Great talent, good chemistry and shared vision among staff do not come often. Thus, business owners must be able to retain good people in the organisation. Key to that is by keeping them happy at all times so that they maintain a good disposition in their workplace and towards their jobs.
Endurance activities and Entrepreneurship
It is inevitable for entrepreneurs to feel exhaustion, fatigue, discouragement, frustration and despair in the course of the business journey. But in true entrepreneurial spirit, they bounce back and march again with more determination. Hence, a little bit of mental and emotional stretching is needed to build stamina, face challenges head-on and keep going towards the goal.
The impact of user reviews on businesses
Consumers nowadays have the power to sway market opinion. Through review sites and social media networks, customers can make public their experiences with businesses they utilised. User reviews influence buying decisions because the market now looks into the assessment of those who have already availed of particular products or services before committing to a transaction. Thus, client ratings and testimonials provide customers with both a resource and a voice that can affect one’s company or brand.
“How to Build Successful Families” Workshop with Warren Rustand
EO Melbourne members and their families had a fun engagement at the How to Build Successful Families Workshop with Warren Rustand. Out of the 80 participants, 33 were family guests or children of EO members. This workshop coincides with the chapter’s focus this year on family and in bringing those most important on the same journey.
12 digital payment tools for businesses
The dawn of digital technology has empowered more and more individuals to turn to the cyberspace to find solutions to their various needs. Such solutions are mostly accessed in a single gadget and transactions are done at a click of a button. Many online infrastructures are put in place to make life easier to both merchants and customers and allow the movement of funds to be swift but secure. With e-commerce now on the rise, it is important to take a closer look at online payment tools that can make the exchange of finances, goods and services faster and easier.
Getting into the mind of shoppers
Sharpening the entrepreneurial mind through jigsaw puzzles
Puzzles are created to tickle the mind. Putting together pieces of jigsaw puzzles, especially the huge ones, can be both exciting and daunting. Finding the right one that fits a particular section is pleasurable, but not figuring out the correct positions can be frustrating. It is sometimes exasperating, yet it can hone your skills and sharpen your thinking.
Nuggets of entrepreneurial wisdom from Harry Sanders
Work hard. Find your purpose. Step out of your comfort zone. These are the three main lessons that Harry Sanders, founder and director of StudioHawk, a Google Marketing Specialist SEO company, learned in his experience as a businessman. Harry established his company during his teens, and he found that the entrepreneurial journey is full of challenges. Yet, the hardships moulded and strengthened him to be what he has become today.
President’s Update - September
Tips on identifying your market segment
Your product or service is not for everyone. It is not something that can cater to people across all ages, income levels, sectors or geographic areas. Even if you are producing a variety of items that can fill up a department store, it doesn’t mean you can sell to anyone. Trying to do so can result in wasting your time, effort and resources, which is not a strategic way to do business.