An Unforgettable Taste of Scotland: EO Melbourne Explores the World of Whisky

In true EO Melbourne fashion, our members recently gathered for an exclusive experience that was equal parts educational and indulgent. “An Exploration into the Wonderful World of Scottish Whisky” brought together enthusiasts and curious novices alike to deepen their appreciation of one of Scotland’s most celebrated exports.

Hosted at the opulent Nick & Nora’s Melbourne, the evening transported attendees to a realm of glamour and sophistication. This venue, with its nod to post prohibition soirées, set the perfect stage for an intimate whisky-tasting session led by EO Melbourne member Greg Sanderson, Managing Director of The Speakeasy Group.

The event kicked off with exquisite canapés and drinks that seamlessly blended with the venue’s renowned culinary artistry. Once the guests were settled, Greg, with his rich experience and approachable style, guided them on a journey across Scotland’s whisky regions. Each of the five whiskies presented told its own story, revealing the intricate interplay of tradition, craft, and the unique geography of Scotland.

Beyond the tasting, the evening was a reminder of the value EO Melbourne places on learning through experience. Members didn’t just savour exceptional spirits; they gained insights into the artistry behind whisky-making and connected with one another over shared discoveries.

This event exemplifies EO Melbourne’s commitment to creating opportunities for both professional growth and personal enrichment. By weaving together a vibrant community, a world-class venue, and a passionate expert, it offered members a night to remember—a celebration of craftsmanship, camaraderie, and connection.

Cheers to more adventures that bring us closer to the finer details of the world, and to the extraordinary learning opportunities that EO Melbourne continues to provide.

Meet and Greet Speed Networking: A Night of Meaningful Connections

On the evening of 14 November, EO Melbourne hosted its exclusive Meet and Greet Speed Networking event, bringing together a limited number of entrepreneurs for an unforgettable night of connection and collaboration. Held at the stylish Backroom Bar of the Ovolo Hotel, the event offered a vibrant and dynamic setting for members to connect and share ideas.

The speed networking format added an exciting twist to traditional mingling. Each participant had the chance to engage in focused, five-minute conversations with different members. The result? A whirlwind of energy, insights, and inspiration as members discovered shared challenges, fresh perspectives, and opportunities for future collaborations.

With EO Melbourne’s community now boasting 180 members, this event was a unique opportunity to meet those not yet familiar. The curated format, expertly moderated by EO Member Rick Bazerghi and EO Melbourne President Costa Vasili, ensured every moment was productive and engaging.

As the structured networking concluded, members transitioned seamlessly to a relaxed atmosphere, enjoying drinks and canapés. Laughter, animated discussions, and a palpable sense of camaraderie filled the room as participants dived deeper into their newfound connections.

The evening wasn’t just about exchanging business cards—it was about building relationships that could spark meaningful collaborations and friendships. The energy in the room reflected the ethos of EO Melbourne: a commitment to supporting and learning from one another.

For those lucky enough to attend, the event was another highlight of the calendar. And for those who missed it, the takeaway is clear—never underestimate the power of coming together to share stories, ideas, and aspirations.

Here’s to more events that celebrate the incredible spirit of EO Melbourne. Keep an eye out for the next opportunity to connect and grow within our vibrant community!

EO Melbourne Members Recognised at the 2024 Melbourne Young Entrepreneur Awards

The 2024 Melbourne Young Entrepreneur Awards lit up the city’s business landscape on 17th of October, honouring some of Melbourne's brightest young business minds. Hosted at The Park Hyatt, the evening was an unforgettable celebration of talent, vision, and commitment, with Entrepreneurs' Organization (EO) Melbourne proud to sponsor this esteemed event. 

Two of EO Melbourne's own members, Costa Vasili and Benjamin Circosta, were recognised with awards in their respective categories—making waves not only within their industries but also across the wider entrepreneurial community.

Celebrating Culinary Creativity: Ben Circosta, Winner of the Food & Beverage Category

EO Melbourne member and Bippi founder Benjamin Circosta took home the award in the Food & Beverage category, marking a significant milestone in his entrepreneurial journey. His company, Bippi, has made its mark in Australia’s vibrant food scene, delivering memorable culinary experiences that captivate everyday Australians. Reflecting on his win, Circosta shared, “I was truly shocked to have won Melbourne’s Young Entrepreneur Award for the Food & Beverage category! It was a great opportunity to reflect back and thank the many people that have helped Bippi get to this point.”

Ben extended congratulations to his fellow winners and expressed gratitude for the EO Melbourne community, including Costa Vasili, who has been both a mentor and an inspiration throughout his journey. Ben’s enthusiasm for future possibilities captures the spirit of Melbourne’s food and drink innovators, who continue to shape the country's culinary reputation.

Redefining Specialist Services: Costa Vasili, Winner of the Specialist Services Category

In the Specialist Services category, EO Melbourne member and Ethnolink founder Costa Vasili was celebrated for his pioneering work in language and cultural communication. Ethnolink bridges Australia’s linguistic diversity with businesses, ensuring communication that respects and includes every voice, regardless of language. Accepting his award, Costa highlighted the mission that drives Ethnolink, saying, “I'm proud of the work our incredible team is doing to transform how Australia communicates, ensuring every voice is heard—no matter the language.”

Costa’s leadership in cultural communication places Ethnolink at the heart of Australia's multiculturalism, where inclusivity isn’t just encouraged but becomes essential to business success and social harmony. His win underscores the vital role of culturally informed communication in modern business, and he dedicated the award to his team and the vision they share.

A Community-Driven Celebration of Young Talent

The Melbourne Young Entrepreneur Awards is more than a night of recognition; it’s an annual highlight that brings together a vibrant community of innovators, builders, and leaders. This year’s winners joined an exclusive network of like-minded entrepreneurs, sharing stories, swapping ideas, and creating connections that promise to extend well beyond the awards night.

With EO Melbourne as a proud sponsor, the evening highlighted the organisation’s commitment to supporting entrepreneurial talent across the city. By fostering connections and encouraging growth within a diverse membership base, EO Melbourne continues to be a driving force behind Melbourne’s entrepreneurial success stories.

Congratulations to Ben, Costa, and all the other winners and nominees whose determination and ingenuity were celebrated at this year’s Melbourne Young Entrepreneur Awards. This night reaffirmed that Melbourne is home to some of the nation’s most promising business leaders—individuals who are not only shaping the present but actively building the future.

A Slice of Mastery: Pizza and Entrepreneurship with Johnny Di Francesco

Entrepreneurship is an art, much like crafting the perfect pizza. At a recent exclusive event with EO Melbourne, members had the unique opportunity to blend these two worlds in an interactive and insightful Pizza Masterclass led by Johnny Di Francesco, founder of 400 Gradi and the Gradi Group of restaurants. The setting was intimate, the energy palpable, as participants eagerly gathered around to learn from a culinary master who built a global pizza empire, one slice at a time.

The masterclass kicked off with the essentials: the dough. Lined up in anticipation, participants carefully followed Johnny’s instructions, mixing and kneading their dough with precision. More than just learning how to make the world’s best pizza, they were gaining valuable insights into the art of patience, precision, and the importance of perfecting your craft – qualities that mirror entrepreneurial success.

Johnny, a true embodiment of turning passion into a thriving business, spoke candidly about his journey, connecting his love for food to the foundational values of entrepreneurship. Like many in the room, he started with a dream—except his was in the kitchen, not the boardroom. His early years as a pizzaiolo were rooted in mastering the fundamentals, and from there, he built his now-famous restaurant group. As attendees watched him stretch the dough, it was clear that making pizza, like building a business, requires a deep understanding of the process, resilience, and a touch of creativity.

The highlight of the event was when participants assisted Johnny in making pizzas using the same techniques that won him the title of World Pizza Champion. In between bites of wood-fired pizzas paired with exquisite Italian wines, they engaged in candid discussions about the intersection of culinary mastery and business acumen. Johnny shared that just as a perfect pizza needs the right ingredients, timing, and heat, a successful business needs focus, adaptability, and persistence to grow. The Q&A session allowed everyone to explore the real-life challenges and opportunities that Johnny navigated—from expanding his brand globally to maintaining authenticity in each of his restaurants.

For the entrepreneurs present, it wasn’t just about learning how to create mouthwatering pizzas; it was about mastering the delicate balance between passion and enterprise. Johnny’s experience in growing 400 Gradi into an international brand, while maintaining the integrity of his craft, resonated deeply with those looking to expand their own ventures. His key takeaway? Whether you're making pizza or building a business, staying true to your values and perfecting your core offering is what ultimately leads to lasting success.

As the evening wrapped up, attendees left with more than just pizza dough—they carried with them lessons in entrepreneurship, a renewed sense of purpose, and the secret recipe for creating something that lasts. Just like Johnny’s pizzas, their businesses, too, could be a masterpiece in the making.

Unlocking High Performance with the Mind of the Stoic: An EO Melbourne event with Ryan Holiday

In an exclusive morning session at the State Library of Victoria, EO Melbourne members engaged in a thought-provoking Q&A with bestselling author Ryan Holiday. The event, titled "Unlocking High Performance with the Mind of the Stoic," was moderated by EO Melbourne Learning Chair Anthony Lam, who guided the conversation through key Stoic principles that have shaped Ryan’s life and work.

Throughout the session, Ryan emphasised the practical applications of Stoicism, particularly the importance of Memento Mori—the reminder that life is fleeting, and we must live with purpose. He also stressed the value of saying no, highlighting how protecting one’s time is crucial for maintaining focus and achieving high performance.

Ryan touched on the idea of not owing anyone anything, a Stoic belief that encourages living according to one’s values without being swayed by external pressures. He also shared insights on parenting, advocating for a long-term approach focused on raising great adults rather than just great kids.

The session provided attendees with actionable advice on how to incorporate Stoic principles into their personal and professional lives. After the Q&A, attendees had the unique opportunity to have their Ryan Holiday books signed, adding a personal memento to the inspiring event.

EO Melbourne continually curates learning events like this to support its members in their entrepreneurial journeys. By providing access to leading thinkers and actionable insights, EO Melbourne equips its members with the knowledge and tools they need to grow their businesses and advance their professional development.

Winning in Business: EO Melbourne Hosts Ross Bernstein’s “The Champion’s Code" Workshop

The recent EO Melbourne event, "The Champion's Code” Workshop, held at the picturesque Elwood Bathers, was a gathering that left its mark on attendees, blending the dynamic world of sports with the strategic intricacies of business. The workshop, led by Ross Bernstein, a best-selling author and a celebrated peak-performance business speaker, offered a deep dive into the life lessons drawn from sports champions and how these can be harnessed to generate momentum and build a lifestyle brand in the business world.

Ross Bernstein, a proud member of the EO Minnesota chapter, brought his extensive experience and research to the Melbourne audience, sharing insights honed over six years of studying sports champions and their winning traits. He opened the session by exploring why certain teams consistently achieve success, delving into the ethical nuances of breaking sports' unwritten rules. The parallels between the sports arena and the business world were striking, as Ross discussed how top producers maintain their edge by doing things differently, a strategy that can be just as impactful in boardrooms as on the playing field.

The session covered negotiation and barter tactics, especially valuable in challenging economic climates. Ross demonstrated how finding value in win-win deals can be a game-changer, allowing businesses to thrive even when budgets are tight. Another key takeaway was the concept of outlier methods—strategies to stand out in sales pitches and presentations, as well as to bounce back swiftly from slumps, a crucial skill in both sports and business.

Reflecting on his time in Melbourne, Ross shared, "Thank you Entrepreneurs' Organization Melbourne, it was such a blast getting to be a member of your chapter for the day today! We love Melbourne, the last time we were here we got to go to the Aussie Open Tennis Tournament and we just fell in love with this beautiful sports-crazed city. This was my fourth of five events for the Entrepreneurs' Organization - APAC Region’s Annual Road Show, and I’m having a blast down under."

Ross’s enthusiasm for Melbourne was palpable, as was his passion for sharing best practices with fellow entrepreneurs. His unique approach to building a lifestyle brand—one without employees or a physical office—offered a refreshing perspective on how to create a business that not only thrives but also aligns with one's personal life goals.

"The Champion's Code" workshop was more than just an event; it was an inspiring exploration of how the principles that drive sports champions can be translated into business success. Attendees left with a wealth of practical strategies and a renewed sense of purpose, ready to apply these lessons to their own entrepreneurial journeys.

Mastering Performance Under Pressure: EO Melbourne's Transformative Workshop with Nam Baldwin

EO Melbourne recently held an impactful workshop titled "Mastering Performance Under Pressure" at the Port Melbourne Football Club (The Sandridge Events Centre). The event featured Nam Baldwin, a renowned Performance Coach, Innovator, Speaker, and Co-Founder & Head Trainer of Breath Enhancement Training (B.E.T.). Baldwin shared his extensive expertise with attendees, offering valuable insights into thriving under high-pressure conditions.

The workshop drew participants from diverse professional backgrounds, all eager to learn practical tools to manage stress and perform at their peak. Baldwin, with over 28 years of experience in the health, fitness, and wellbeing industries, brought his wealth of knowledge from working with elite athletes and top-tier executives. His unique approach simplifies the complex science behind brain and body performance, making it accessible and actionable for all.

Baldwin provided a clear framework for overcoming fear, doubt, and uncertainty, transforming these obstacles into personal and professional growth opportunities. Attendees learned techniques for managing their stress responses, promoting overall mental and physical well-being. Baldwin's methods emphasised the importance of stress regulation in achieving sustained high performance. He also demonstrated leveraging pressure as a positive force, enhancing the ability to perform effectively in demanding situations. 

A live demonstration showcased the immediate benefits of proper breathing techniques under pressure, offering participants practical skills to apply in real-time stressful scenarios. The workshop encouraged greater self-awareness and emotional intelligence, teaching attendees to embrace vulnerability as a strength and improve their emotional management.

Nam Baldwin's strategies have been widely adopted by high achievers. Numerous Australian national sporting teams and Olympic champions also employ his methods. Since 2018, Baldwin has served as the Elite Performance Specialist for Surfing Australia’s Olympic campaign, contributing to their preparation for the Tokyo 2020 games.

EO Melbourne's "Mastering Performance Under Pressure" workshop with Nam Baldwin was a resounding success, equipping attendees with essential skills to enhance their performance in high-pressure situations. The event underscored the importance of continuous learning and personal development in achieving professional excellence. 

The One-Page Business Plan Workshop: Revolutionising Business Strategy for EO Melbourne Accelerators

EO Melbourne recently hosted an enlightening workshop aimed at transforming how business owners approach their strategic planning. "The One-Page Business Plan" workshop, led by EO Melbourne Member Cesar Aldea—Managing Director of Aldea Consulting and Founder of cesaraldea.com.au—offered participants a fresh perspective on planning for success.

Renowned for his extensive expertise, Cesar guided attendees through crafting a compelling vision that aligns with their core values. He underscored the significance of developing a solid strategy tailored to each individual's unique risk tolerance and skill set. The workshop's goal was to transition participants from relying on intuition to adopting a more strategic approach, ensuring that their objectives extend beyond simple revenue targets.

Throughout the session, participants learned to define success in broader terms, integrating happiness and well-being into their goals. They recognised the importance of having a clear vision and strategy to avoid aimless efforts. By assessing their risk tolerance, attendees gained valuable insights for making informed decisions, ensuring their strategies were both ambitious and attainable. The workshop also emphasised a holistic view of business, advocating for a balance between health, wealth, and relationships. Cesar encouraged participants to align their business vision with their ideal lifestyle, incorporating aspects such as exercise, nutrition, spirituality, and hobbies.

Cesar, a Social Impact Entrepreneur and Business Coach focusing on SMEs, is the director and founder of several ventures unified by a common vision: using purposeful businesses to create a better world. As a coach, he aids business owners in achieving sustainable growth through guidance, support, and accountability. His structured approach, based on the 3 Pillars of Success—Wealth, Health, and Relationships—ensures that business owners build enterprises they love, which also reciprocate that affection. 

The workshop was part of the EO Melbourne Accelerator Program, which supports early-stage entrepreneurs in overcoming the challenges of business growth. This programme offers invaluable resources, including expert-led workshops, mentorship from seasoned business leaders, and a supportive community of peers. By concentrating on critical areas such as strategy, leadership, and execution, the Accelerator Program aims to equip entrepreneurs with the skills and knowledge necessary to scale their businesses effectively and sustainably.

EO Melbourne Hosts Transformational Workshop "Beyond the Price Tag" with Matthew Pollard

EO Melbourne hosted a transformative learning event titled "Beyond the Price Tag" at the Hotel Chadstone Ballroom. This workshop, led by renowned business growth expert Matthew Pollard, combined insights from his two popular topics: "Rapid Growth, The Lazy Way" and "Death of the Elevator Pitch." The event aimed to empower business owners to differentiate themselves from competitors, identify their niche markets and develop a strategic networking framework.

Matthew Pollard, often referred to as "The Rapid Growth Guy," captivated the audience with his dynamic presentation. Attendees learned actionable strategies to stop competing on price and instead focus on their unique value propositions. Pollard emphasised that people don't care what you do; they care that you care. This mindset shift was pivotal in helping attendees understand the importance of building genuine connections with potential customers.

One of the key takeaways from the workshop was the significance of niche marketing. Pollard highlighted that trying to be everything to everyone dilutes a business's effectiveness and appeal. Instead, he encouraged participants to find and focus on a niche market of motivated, excited-to-buy customers. This approach not only enhances customer engagement but also sets businesses apart from their competition.

The workshop also delved into the art of strategic networking. Traditional networking can often feel cumbersome and unproductive, but Pollard's proven framework offered a fresh perspective. He provided practical tips on identifying and engaging with impactful contacts effortlessly. By leveraging the credibility of networking champions and treating the sales system like a science experiment, businesses can achieve sustained growth and improvement over time.

EO Melbourne's commitment to nurturing its members' growth and development was evident through the organisation of this impactful event. The chapter consistently strives to provide valuable learning experiences, helping members navigate the complexities of business growth and achieve their desired success. As members continue to implement learnings from such events and experiences, EO Melbourne remains committed to fostering a thriving community of business leaders.

Following the workshop, EO Melbourne hosted an exclusive lunch with Matthew Pollard for its Tenured Members at Pastore Restaurant. This intimate gathering allowed attendees to engage in deeper discussions with Pollard, pose questions, and gain further insights into the strategies discussed during the workshop. The exclusive lunch underscored the value EO Melbourne places on fostering strong relationships and providing unique opportunities for its members to connect with industry experts.

An Enlightening Talk with Professor Justin Craig: Insights on Trust and Decision-Making

On a crisp morning at the Melbourne Business School, EO Melbourne members gathered for a remarkable event featuring Professor Justin Craig. Known for his profound expertise in entrepreneurship and family enterprise, Dr Craig delivered a compelling session that delved deep into the essence of trust within decision-making teams. This event, organised by EO Melbourne, underscored their commitment to fostering the growth and development of their members through insightful learning experiences.

The theme of the event centred around a pivotal question: "Are we in good hands?" This query reflects a fundamental concern for trust in those making decisions on our behalf. As the business landscape becomes increasingly complex, the need for trust in leadership and teamwork has never been more critical. Dr Craig’s presentation addressed this concern head-on, exploring the intricate relationship between trust and organisational success.

Dr Justin Craig, a Research Professor of Entrepreneurship and Family Enterprise at Bond University, shared his extensive knowledge on the subject. With 51 peer-reviewed academic publications, numerous book chapters, and several co-edited books to his name, Dr Craig's insights carry significant weight. His research focuses on the strategy, function, management, and performance of multi-generational enterprises, providing a rich backdrop for the event's discussions.

During the session, attendees gained valuable insights into the critical role of trust in team dynamics. Dr Craig emphasised that trust is not merely a desirable trait but a fundamental component for fostering a culture of collaboration and innovation within business ecosystems. He highlighted how trust-building and maintenance are crucial for driving organisational effectiveness.

One of the event's highlights was the exploration of practical strategies to enhance trust among decision-making teams. Dr Craig drew from his books, including "Continuity Model Generation: Integrating Wealth, Strategy, Talent, and Governance Plans" (Wiley Publishing, 2021), and "The Science of Business" (with Ken Moores) (Elgar Publishing, 2024). These works provided solid frameworks that attendees found immensely practical. 

Dr Craig's diverse academic background further enriched the session. In addition to his role at Bond University, he holds faculty positions at the Kellogg School of Management, Tec de Monterrey in Mexico, and the Rita Tong School of Business at St Francis University in Hong Kong. His broad perspective and experience provided a comprehensive understanding of the challenges facing business owners and leaders globally.

The event with Professor Justin Craig was not just an educational session but an inspiring experience that left a lasting impact on the attendees. It reinforced the paramount importance of trust in achieving organisational success and offered practical tools to build and maintain trust within decision-making teams. EO Melbourne's ongoing efforts to host such enriching events exemplify their dedication to fostering a thriving community of business leaders committed to continuous growth and development.

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Professor Justin Craig co-developed and delivers the academic content for Bond University's Forever Business program for Entrepreneurs' Organization. For more details of the EO APAC & Bond Business School 2024 program, visit this page.

EO Melbourne's FY2024-25 Board attend the Global Leadership Conference in Singapore

The 27th annual Global Leadership Conference (GLC) of the Entrepreneurs’ Organization provided a platform for its leaders from across the globe to convene and cultivate their skills in a gathering that epitomised leadership, innovation, and collaboration. Held from 22nd to 24th April 2024 in the vibrant city of Singapore, this year's GLC, themed "Shine: Illuminate the Future," illuminated pathways for personal and professional growth against the breathtaking backdrop of the Marina Bay Sands Expo & Convention Centre.

EO Melbourne’s incoming FY2024-25 board, led by the dynamic Costa Vasili, who will assume the mantle of President, attended this year’s conference. Their presence at the GLC highlighted their commitment to enhancing their leadership capabilities and driving positive change within their community.

Participants immersed themselves in a plethora of learning activities designed to empower and inspire for three enriching days. With international broadcaster Simone Heng as host, the Learning Blocks general sessions featured luminaries such as Mike Walsh, Jacques Villeneuve, Mark Gallagher, Kalika Yap, Swan Sit, Dr Ayesha Khanna, Yat Siu, Chatri Sityodtong, and Mo Gawdat. These sessions delved into diverse topics, from technological advancements to the power of empathy in leadership.

The workshops, including sessions such as "Leadership Communication: The Science of Persuasion and Inspiration" by Andy Yap and "Connective Cultures" by Anna Lecat, provided practical insights and strategies to navigate the complexities of modern leadership. For EO Melbourne's incoming board members, these workshops offered invaluable resources to hone their skills and broaden their perspectives.

One of the highlights of the GLC was the immersive Learn Arounds, which offered participants unique off-site experiences to explore innovative ventures and gain fresh insights. From Creative Eateries to Brass Lion Distillery, attendees had the opportunity to delve into diverse industries and engage with thought leaders driving change in their respective fields.

In addition to the rich learning experiences, the EO Melbourne contingent seized the opportunity to forge connections and foster camaraderie through various networking events. From the Chapter Board Dinner to the South Pacific Area Dinner and the Evening Social at the Capitol Theatre, these gatherings provided a platform for meaningful exchanges and collaboration.

The Chapter Officer Training sessions offered a tailored curriculum aimed at equipping incoming Chapter Officers with the tools and knowledge necessary to excel in their leadership roles. Facilitated by seasoned professionals, these sessions provided invaluable insights and best practices to guide EO Melbourne's incoming board members in their journey of service and leadership.

Armed with new perspectives and insights upon their return to Melbourne, the incoming board members of EO Melbourne are poised to leverage their experiences at the GLC to drive positive change within their chapter and beyond. With a renewed sense of purpose and a commitment to excellence, they are ready to illuminate the path forward and lead their community towards a brighter future.

Elevate Your Game: Sally Duxfield's Strategies for Stress-Free Peak Performance

In a recent EO Melbourne learning event, attendees experienced a transformative journey led by renowned content expert Sally Duxfield. At the heart of the event was the unveiling of the Impact-4Q Model, an innovative framework aimed at revolutionising personal and team productivity. This session promised an immersive exploration into understanding and harnessing the power of one's neurobiological rhythm to combat stress, enhance resilience, and achieve peak performance.

Throughout the event, participants delved deep into the science behind stress responses, gaining valuable insights into their own neurobiological rhythms and learning how to leverage them effectively in their daily lives. Sally shared actionable strategies for peak performance, equipping attendees with practical hacks to foster anti-fragility and enhance personal well-being. Additionally, participants received a copy of Sally's acclaimed book, "Time For Control: The Pursuit of Peak Performance," ensuring they could continue their growth journey beyond the event.

Sally's extensive experience in leadership coaching, combined with her military background, provided a solid foundation for her teachings. Drawing from over 35 years of expertise, she guided attendees towards a deeper understanding of stress management and mental wellness, empowering them to take control of their professional and personal lives.

What sets Sally apart is her unique approach to learning environments. By hosting retreats in wilderness settings and integrating deep learning experiences, she creates opportunities for transformative growth. Sally's commitment to continuous learning is evident in her upcoming publications and her dedication to delivering cutting-edge, science-based tools to her clients.

As a successful entrepreneur herself, Sally understands the challenges and triumphs of the journey firsthand. Her passion for helping others achieve their full potential shines through in every aspect of her work, making her a trusted guide for those seeking to unlock their true capabilities.

Undoubtedly, Sally Duxfield's Masterclass was a game-changer for all who attended. By demystifying the complexities of stress management and offering practical solutions for peak performance, she has empowered countless individuals to take control of their lives and thrive in both their professional and personal spheres. This event highlights EO Melbourne's dedication to nurturing its members' growth and development journey.

Brian Scudamore's Entrepreneurial Odyssey: From Dropout to O2E Brands CEO

In a recent virtual fireside chat by EO Melbourne, attendees delved into the captivating journey of Brian Scudamore, the CEO of O2E Brands. The conversation focused on pivotal moments that shaped his remarkable rise from a high-school dropout to a business magnate overseeing multiple successful ventures.

Back in 1989, facing financial constraints at 19, Scudamore, inspired by a beat-up truck at a McDonald's drive-thru, invested his last $700 in a pickup truck, kickstarting his junk removal service, 1-800-GOT-JUNK?. What began as a means to fund college evolved into a business empire with 200 locations across the United States, Canada, and Australia.

The virtual fireside chat uncovered the hurdles Scudamore faced during his early years, exploring the highs and lows that defined his entrepreneurial journey. Attendees gained insights into the establishment and operation of one of the world's most successful franchise systems, as well as the invaluable lessons he learned along the way.

At the heart of Scudamore's philosophy is the acronym WTF (Willing To Fail), emphasizing the significance of dreaming big, taking risks, and learning from mistakes. His journey from pioneering the junk removal industry at 19 to expanding O2E Brands with WOW 1 DAY PAINTING and Shack Shine stands as a testament to his commitment to innovation and resilience.

Brian Scudamore's story serves as an inspiration for other entrepreneurs, highlighting the transformative power of determination and the willingness to embrace failure on the path to success. The virtual event not only illuminated Scudamore's entrepreneurial path but also provided practical insights for those navigating their respective ventures in the dynamic world of business.

Unveiling the Impact of Generative AI on Business

In a recent EO Melbourne event, three influential figures in the Australian tech scene – Anthony Wymond, Fiona Triaca, and Jason Ross – illuminated the dynamic role of Artificial Intelligence (AI) in content creation and business innovation. Each expert, with a distinct background and expertise, guided attendees through the evolving AI landscape, showcasing practical applications that can immediately enhance business operations. 

The key takeaways were:

• Master AI-driven Branding: Equip yourself with the tools to create compelling brand voices and images using AI.

• Explore Customised Marketing Solutions: Delve into tailored marketing solutions using generative AI.

• Understand New Approaches to Business Problems: Embrace innovative approaches to traditional business challenges.

• Learn about Democratising Innovation: Discover how generative AI is making innovation accessible to all.

• Get Insights into Latest Gen AI Tools and Trends: Stay ahead with the latest tools and trends in Generative AI.

Anthony, Fiona, and Jason empowered participants with immediate insights and tools to thrive in the digital landscape.

Anthony Wymond, Founder and Creative Director of IGNITE® Digital Agency, brought over two decades of digital experience to the forefront. His commitment to innovation was evident in developing StandupTimer.app, enhancing efficiency in agile teams. Additionally, he introduced PromptPartner.AI, aiding those new to AI. Wymond's AI-focused LinkedIn content garnered global attention, establishing him as a thought leader.

Fiona Triaca, CEO of Naked Ambition for over a decade, provided a design-centric perspective. Known for addressing organisational challenges, Naked Ambition recently explored generative AI applications. Triaca's dedication to a human-centric approach was evident in her 'Generation AI' series on the Naked Ambition podcast, highlighting design and innovation in the AI landscape.

Completing the line-up, Jason Ross, co-founder of Time Under Tension, emphasised the transformative impact of Generative AI. Ross explained that generative AI is the driving force behind an "experience reboot," creating innovative and valuable experiences. Drawing from his extensive experience at Accenture Song and Frog Design AU, Ross provided insights into harnessing Generative AI for agencies and brands.

The event aimed to equip businesses, startups, or established brands with practical tools for digital-era success. Attendees mastered AI-driven brand voice and image creation, explored customised marketing solutions, understood novel business approaches, and grasped how generative AI democratises innovation. The event also offered insights into the latest tools and trends in Gen AI.

Following the enlightening talks, EO Melbourne held its Annual General Meeting (AGM), electing the Chapter President and Board for 2024/2025. The AGM ratified the updated Constitution and By-laws, ensuring EO Melbourne's continued growth and adaptability as a vital facet of Melbourne’s entrepreneurial community.

The Power of Influence and Captivating Communication: Insights from Jon Yeo's Masterclass

Jon Yeo, TEDxMelbourne Licensee and former National President for Professional Speakers Australia, recently led an immersive Masterclass for the EO Melbourne community, enhancing their communication skills. The event, which took place recently, delved deep into the art of crafting compelling messages that resonate universally, explored the psychology of influence, dissected the intricacies of speech, and broke down the mechanics of impactful communication.

One of the main takeaways from Jon Yeo's Masterclass was the ability to shape messages that have a resounding impact on all stakeholders. The attendees learned to master the art of crafting exceptional messages, empowering them to craft brand messages that inspire action and deliver tangible results. Crafting captivating brand stories that genuinely connect with the audience became a tangible goal for those in attendance.

But the Masterclass went beyond just the art of crafting messages; it also explored the nuances of speech, including tone, volume, speed, pitch, positioning, and dynamics. Participants discovered the secrets to fostering rapport consistently, be it in formal settings like on-stage presentations or more informal scenarios such as meetings and casual conversations.

An additional highlight of this unique event was the focus on empowering client-facing staff with replicable skills. Jon Yeo, who has an impressive track record working with leaders and changemakers, stressed the value of incremental influence. As he aptly put it, "People don't change overnight, but our ability to strategically nudge it forward is always available to us."

One of the key inspirations behind Jon Yeo's approach to influence and communication came from his experience leading TEDxMelbourne. Delving into YouTube data on "What causes someone to pause, rewind or abandon a TED Talk?" led him to design influence models based on first principles. What sets Jon apart is his deep interest in the psychology of influence, moving beyond storytelling mechanics. His exploration led to insights into empathy, engagement, and the art of simplifying complexity in communication.

Jon Yeo's impressive list of past clients, which includes names like Salesforce, SAP, National Australia Bank, Australia Post, and Mercer, is a testament to the effectiveness of his methods. His extensive experience as the Licensee for TEDxMelbourne since 2009 and his tenure as the past National President for Professional Speakers Australia add even more weight to his teachings.

Speaking about the evolving challenges in the world of communication, Jon Yeo remarked, "As the world gets busier, we get more and more distracted through social media and the plethora of information that's coming to us on a day-to-day basis. The ability to get and keep someone's attention gets harder every day." He emphasised that even world-famous TED Talks saw a shift during the COVID period, with the average viewer's attention span decreasing from nine minutes to just five minutes in a single year.

Jon Yeo's Masterclass was a gateway to a world of enhanced communication and influence, offering invaluable insights to anyone looking to leave a lasting impact through their words and actions. With the promise of a bright future where connection and resonance are at the forefront, the event left participants eager to apply their newfound knowledge in their respective spheres of influence.

Sales and Marketing Excellence: Insights from the 5th Accelerator/Key Executive Learning Day

In the ever-evolving landscape of business, the ability to captivate a broader audience while solidifying a brand's unique identity has become a paramount challenge. To meet this challenge head-on, EO Melbourne put together the 5th Accelerator/Key Executive Learning Day, an exclusive learning event meticulously designed to unravel the mysteries of Sales and Marketing excellence. This event promised to equip participants with cutting-edge strategies to turbocharge their growth.

The event featured entrepreneurs who have not just talked the talk but also walked the walk in the realms of customer acquisition, branding mastery, innovative marketing, and sales wizardry. Attendees had the privilege of delving deep into the experiences and insights of distinguished experts, such as EO Members Marcus Willis, Andrew Mackinnon, and Ryan Spaccavento, as well as sales pro, Luigi Prestinenzi.

Marcus Willis, the visionary Director at Eight Clients, led the charge in developing and overseeing cutting-edge social media strategies. With unparalleled expertise in Facebook and Instagram, his work has illuminated brands across the global landscape. In particular, his mastery has shone brightly in the vibrant marketplace of Australia.

Ryan Spaccavento, the ingenious Founder behind Coffee on Cue, embarked on a remarkable mission in 2013 to redefine the coffee experience in the event space. Today, Coffee on Cue stands as a testament to Ryan's unrelenting commitment to excellence and innovation in hospitality and technology.

Andrew Mackinnon's journey into entrepreneurship began with a move from Melbourne to London, where he honed his skills as a street hustling salesman. Upon returning to Australia, Andrew founded Taboo, a full-scale creative agency known for its non-traditional tactics in creating participation between brands and their audiences. Over the years, Taboo has delivered campaigns for some of the country's biggest brands.

Luigi Prestinenzi, Co-founder of the Growth Forum, brought a unique perspective to the event. Unlike many sales coaches, Luigi is not just a guru but a practitioner in the trenches every day, building relationships, gaining customers, and creating understanding through a value-driven narrative. He has worked with highly respected brands worldwide, including Stripe, Vanilla Soft, F45 Training, Agorapulse, and HubSpot.

The event's agenda dissected various aspects of sales and marketing, providing attendees with invaluable insights:

• Amplifying Customer Base: Strategies to expand your customer base while honing branding and marketing techniques.

• Social Media Mastery: Tailored tactics for leveraging social media as a foundation for business expansion.

• Staying Ahead of the Curve: A close look at the latest tactics and platform updates to outpace competitors.

• Pitching for Success: Crafting and delivering pitches that secure deals in today's competitive landscape.

• Building Trust: Nurturing customer trust and forging long-term relationships.

• Streamlining Sales: Turning the sales process into a finely tuned machine.

• Harnessing Automation: The art of visualization and using sales automation as a powerful tool.

• Lead Conversion: Mastering the art of turning potential into profit.

This exclusive event aimed to spark innovation and reshape business strategies from the ground up, with a specific focus on tools pivotal to the Accelerator Journey. It provided a rare opportunity to learn from those who have achieved remarkable results in the fields of Sales and Marketing.

As such, the 5th Accelerator/Key Executive Learning Day, which was a first in the EO Melbourne chapter, was a success, offering a glimpse into the minds of experts who have not just embraced change but have also thrived in it. Attendees left with a renewed sense of purpose and a toolkit brimming with strategies to propel their businesses forward in the competitive world of sales and marketing. This event was a testament to the enduring power of knowledge and the value of learning from those who have blazed a trail to success.

Please visit the following pages if you’re interested and eligible to join the EO Membership or Accelerator Program. An EO Accelerator Strategy Day and Membership Session will take place on 14 November 2023 for those interested. EO Members can also enrol their 2ICs in the chapter’s Key Executive Program.

Unlocking Success: The Power of Effective Boards - A Masterclass Recap

In the realm of business, what sets apart the titans from the rest? It's a question that has intrigued entrepreneurs and corporate leaders alike. The answer, as many would agree, lies in having a high-functioning and effective board or advisory board. The biggest and most successful companies in the world have this crucial commonality, and it's time to ask yourself – does your company have one?

The recent EO Melbourne masterclass featuring Stuart Cook, the former CEO of Zambrero and Founding Partner of TWIYO (The World Is Your Oyster), centred around the transformative potential of the right board or advisory board, making it a game-changer for businesses of all scales and stages.

Stuart Cook, a seasoned entrepreneur and investor, shared his wealth of experience with eager participants. His journey from the helm of a Mexican restaurant chain to overseeing its meteoric growth and expanding into three countries is nothing short of inspirational. For the past decade, he and TWIYO have been actively engaged in nurturing and investing in early-stage companies across Australia and the US, primarily focusing on health and wellness, food sustainability, and environmental technology.

The masterclass, titled "The When, Who, and How of Setting up Your Board/Advisory Board," unfolded as a practical workshop, offering insights and expertise that resonated with both established business leaders and those embarking on entrepreneurial journeys. Here's a glimpse of what attendees gained from this invaluable session:

Understanding Types of Boards: Stuart helped participants navigate the nuances between statutory and advisory boards, shedding light on their respective pros and cons. The goal was to enable individuals to identify when each type of board fits best into their strategic roadmap.

Developing the Perfect Board: Crafting the ideal board requires careful selection of members possessing unique skill sets. Stuart guided participants on how to create a well-rounded team that complements and elevates their business.

Remuneration and Expectations: Participants gained insider knowledge on the art of rewarding board members and understanding what these key stakeholders expect in return.

The masterclass didn't stop at theory; it delved into actionable insights:

When to Implement a Board: Attendees learned to pinpoint the perfect timing for introducing a board to their organisation, a decision that can make or break a business's trajectory.

Who to Choose: Drawing from Stuart's real-world experience, participants gleaned insights into picking the right board members tailored to various types of businesses.

How to Manage and Reward: Best practices in remuneration, governance, and nurturing productive relationships with the board were explored in depth.

The overarching message of the masterclass was clear – a well-structured board or advisory board can be a catalyst for success. Whether you're steering an established business or embarking on the entrepreneurial path, the tools and confidence gained from this event can help you create a powerful board that aligns seamlessly with your vision.

Stuart Cook, as the Founding Partner at TWIYO, continues to be a guiding force in the world of early-stage ventures. His leadership extends to multiple fronts, including chairing AirSeed Technologies, For Purpose Co, and Fitstop. Each of these roles underscores his commitment to sustainability, innovation, and growth.

In conclusion, the masterclass with Stuart Cook was not merely an event; it was an opportunity to unlock the secrets of building and harnessing the potential of effective boards. It was a reminder that, in the business world, the right board can be the key to unlocking unprecedented success.

Mastering Sales Success: An EO Melbourne Workshop with Luigi Prestinenzi

In an engaging event, entrepreneurs, business owners and their sales team came together to enhance their sales skills at an exclusive EO Melbourne workshop titled "Selling Against the Odds: A Sales Playbook for Thriving in Tough Times," featuring Luigi Prestinenzi as the keynote speaker. Luigi, a renowned sales expert and Co-Founder of Growth Forum, shared invaluable insights and practical knowledge.

The workshop commenced with a focus on standing out in a fiercely competitive market. Luigi emphasised the significance of crafting a unique selling proposition and a compelling brand narrative. Attendees were encouraged to create their own captivating stories to draw customers irresistibly to their products or services.

Luigi's approach to creating exceptional value aligned perfectly with customers' needs, prompting attendees to rethink their sales strategies. Ordinary methods were discarded as participants learned to engage their audience with value-driven techniques that truly resonated.

The workshop underscored the importance of addressing customers' pain points with tailored solutions. Luigi challenged attendees to embrace the role of problem solvers and partners, fostering trust and long-lasting relationships.

Establishing credibility and trust through customer education was another key takeaway from the workshop. Luigi encouraged participants to position themselves as industry authorities by employing thought leadership strategies. By offering value and insights long before a purchase decision, attendees were equipped to nurture enduring customer relationships.

As the session concluded, attendees departed armed with the tools and confidence to navigate challenging economic environments. For those seeking to elevate their sales game and learn more about EO Melbourne's impactful workshops, this event was just a glimpse into the valuable opportunities awaiting them.

Verne Harnish's Scaling Up Workshop with EO Melbourne: Igniting Business Growth

It was a one-of-a-kind learning event as EO Melbourne brought back the trailblazing Verne Harnish, the mastermind behind the revolutionary Scaling Up methodology. This exceptional and sought-after event took place early this month at Hotel Chadstone, leaving attendees charged with inspiration and armed with actionable insights that can propel their businesses to new heights.

Verne Harnish, acclaimed author of 'Scaling Up,' took centre stage to lead a workshop that proved nothing short of transformative. With his profound expertise, Harnish expertly engaged the audience, sharing his in-depth knowledge of business scaling strategies and emphasising the critical roles of Pricing and Compensation in today's business landscape.

The event buzzed with contagious energy as entrepreneurs, business leaders, and professionals eagerly absorbed decades' worth of wisdom from Harnish. The workshop shone a spotlight on the convergence of Web 3.0 and Org 3.0, highlighting how AI and innovative team structures are reshaping the future of organisations. Attendees were immersed in practical examples drawn from EO companies, rendering complex concepts relatable and immediately applicable.

Among the event's standout moments was Verne Harnish's unveiling of a range of pricing approaches tailored for both B2C and B2B enterprises. Harnish delved into the hidden dynamics behind the pricing strategies utilised by leading unicorns, empowering attendees to wield these strategies to bolster their own companies' revenues and profits. Moreover, Harnish dissected the art of countering 'low ball' pricing within competitive markets, providing strategies for positioning businesses as low-priced competitors while maintaining a firm grip on profitability.

Verne Harnish's remarkable credentials, including his role as the pioneer of the globally acclaimed Entrepreneurs' Organization (EO) and his extensive experience as a business educator, were evident throughout the workshop. His fervour for facilitating business growth was palpable, and attendees departed armed with tangible insights capable of reshaping their business trajectories.

This event wasn't a mere intellectual exercise; it was a toolkit brimming with practical strategies that attendees could deploy instantly. Verne Harnish's unwavering dedication to delivering high-impact workshops echoed in the event's triumphant success. Attendees departed with renewed purpose, equipped to spearhead growth and adeptly navigate the intricacies of pricing and compensation strategies.

The EO Melbourne team orchestrated flawless execution, fostering a gathering of attendees from the chapter and the business sector for a day of immersive learning, networking, and inspiration. True to anticipation, the event was a swift sell-out, underscoring Verne Harnish's renown and the immeasurable value of his workshops.

Verne Harnish's presence, wisdom, and insights indubitably etched an enduring impression on Melbourne's vibrant business community. EO Melbourne's commitment to catalysing transformational learning experiences through such events further solidifies its stature as a pivotal player in nurturing entrepreneurial excellence.

In summary, Verne Harnish's Scaling Up workshop in Melbourne was an indispensable event that delivered actionable insights, rejuvenating attendees and equipping them to steer their businesses towards unprecedented heights. As the sun dipped on this momentous day, the reverberations of Verne Harnish's teachings continued to resonate, fuelling the aspirations of entrepreneurs and leaders across Melbourne and beyond.

“Science-Backed Techniques to Discover Your Peak Performance” event with Kusal Goonewardena

Entrepreneurship can be a challenging journey, but it's also one filled with immense opportunities for growth and success. EO Melbourne Members and business professionals gathered at the highly anticipated "Science-Backed Techniques to Discover Your Peak Performance" event with EO Melbourne Member and Elite Akademy Founder, Kusal Goonewardena, as speaker. The exclusive event offered a deep dive into the cutting-edge science of High Performance, empowering attendees to unlock their full potential and achieve their goals.

Kusal, renowned for his expertise in high performance, led the event with an engaging and insightful approach, drawing on his own professional experience and backed by the latest research in sports physiotherapy, physiology, and neuroscience.

One of the key takeaways from the event was the practical frameworks for high performance that can be applied to all areas of life. Attendees learned how to embrace high-performance behaviours and mindset, not only in their entrepreneurial pursuits but also in their personal lives. Kusal emphasised the importance of leveraging scientific principles to elevate one's performance in various aspects of life.

Throughout the event, Kusal provided valuable insights into the scientific principles of high performance, illustrating how sports physiotherapy, physiology, and neuroscience play a crucial role in achieving peak performance. Attendees were enthralled by the wealth of knowledge and practical tips shared by Kusal, equipping them with a deeper understanding of the human body and mind's potential.

The event also featured inspiring examples of high performance from Kusal's professional career. By highlighting real-world achievements and experiences, he demonstrated how individuals can apply these strategies to overcome challenges and attain exceptional results.

Moreover, Kusal shared valuable tips and tricks for attendees to adopt into their daily lives. By incorporating these actionable practices, individuals were empowered to unlock their full potential and reach new heights in both their personal and professional aspirations.

The "Science-Backed Techniques to Discover Your Peak Performance" event undoubtedly left a lasting impact on all participants. Armed with a comprehensive understanding of high-performance principles and a host of practical strategies, attendees departed with newfound confidence to conquer challenges and excel in their respective fields.

If you missed the event this time, keep an eye out for future opportunities to participate in other EO Melbourne learning events and sessions. Not a member yet? Get to know EO and how it will help you in your 360° growth as an entrepreneur by expressing your interest to attend its upcoming Membership Info Session on 5 September 2023.