How Melbourne Business Owners find opportunities in difficult situations

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats so you can know who you are, what you can rise from, how you can still come out of it.” — Maya Angelou

Successful entrepreneurs get to where they are now because of their determination to reach their goals, which includes braving the odds and overcoming hurdles. The recent global scenarios in the past two to three years have been very challenging. Many business leaders have looked into finding opportunities under tough situations. But how do you do it?

Look at the present needs where you can provide a solution

Entrepreneurs have shared how their businesses fill a gap. Dion Castle, CEO of Struber, said, “With the fast-changing environment in society and the world, in general, it is easy to see that the culture, technology and customer experience in our industry were due for an upgrade.”

But when the conditions of a society change, the needs of society also change.  If there are difficult circumstances, how can your business help in this time of need? Are your products and services relevant in such circumstances? It is good to look into new problems that arise and find the areas where your business can offer a solution.

Be open to new creative ideas, innovate and pivot

Unexpected things happen, so when a crisis arises and you hit a wall, take advantage of this hiccup to go back to the drawing board and revisit your plans and current offerings. This is where innovation comes in. Brainstorm for new ideas that can help boost your enterprise and make it thrive when the going gets tough.

Nitasha Badhwar, Co-founder and Chief Strategy Officer of Sunpower Renewables, shared that “Innovation for us is more than just implementing new technology, solution, or process. It is our culture and one of our cornerstones – something that we come back to in good and bad times.”

Also, opportunities open up when you pivot. Arosh Fernando, Creative Director of WooHah Productions, once shared the changes they had to do within their business to keep them going during the lockdowns. “All these changes helped us, as we would have no income if it wasn’t for these pivot ideas. We have managed to claw up to 20-30% of our monthly revenue,” Arosh said.

Keep an eye on new markets

It is often said that “when one door closes, a window opens.” A crisis or a setback can be a turning point where new opportunities are formed. Look where the resources go. Observe the trends and be ready for new markets that will emerge.

According to Clayton Cross, Head of Strategy at Expia, “The pandemic has opened hundreds of opportunities. Most golden. Essentially new markets have been created, especially in the environmental, social, and governance (ESG) space, which we are targetting.”

Offer help and strengthen relationships

When problems and adversities arise, that is the best time for everyone to help each other and work together to overcome the challenges ahead. The pandemic has shown how important relationships are – within the family, among friends and even with people you meet through your business. 

Ben Beattie, Managing Director of True Blue Plumbing Australia, talked about his experience. “When they shut down construction in Victoria, we had 10 plumbers a day off work with only enough emergency work for 12 guys. This was the week the earthquake hit and thousands of insurance claims were lodged. We contacted our major clients and offered to assist them with virtually assessing all the damage from the site back to their head offices as they were swamped with work. We were able to keep 3 additional guys busy for the final week of lockdown reducing to major financial losses we were incurring.”

We never run out of opportunities. The important thing is to look out for it at all times or even create those opportunities when you can.

Managing the daily influx of emails – is it possible?

Going through the daily messages is one of the constant concerns of busy entrepreneurs and business owners. Jeni Clift, Director/General Manager of DWM Solutions and a Professional EOS Implementer admitted that she needs help when it comes to managing and organising the daily influx of emails she receives.

“Unfortunately, I use my inbox as a repository of emails. I am open to seeing how others do this as it is not an effective method,”

But not all is lost, here are a few tips we put together from some of our EO members that may help you get ahead of the game.

Schedule reading your emails

According to Arosh Fernando, Founder and Director of WooHah Productions, “The biggest time killer in our world right now is email, especially when you’re getting cc’d in everything and the inbox is filling up fast if you don’t check it. Fellow EO Member Dean Cherny had a great idea which I adopted – checking emails at given times of the day. So I do this at 10 am and 2 pm, for 30 minutes to an hour, depending on whatever your business needs are at the moment. This helps me manage time around and, as a CEO, get to tick off the real objectives like my long term goals to grow the business. As I have learnt in EO many times over, it’s not about what we start doing but it’s what we STOP doing that is important to enable us to focus our time and energy on the big goals.”

Scheduling reading and responding to your emails is a brilliant idea that can be a big help, as long as it suits your work schedule and lifestyle as well as the requirements of your business. You can calendar going through your messages at certain times of the day and make sure you have the discipline to carry it through.

File and have separate inboxes

Another helpful tip is to file your messages in folders so that it’s easier for you to check them. You might need to allocate some time to do the preliminary work, such as creating folders and segregating messages, so that the succeeding ones that arrive in your inbox get filtered easily.  

Anthony Lam, Managing Director of Punchy Digital Media, shared, “I have separate inboxes and tackle each one at separate times. I have one for clients, prospects, and teams. I try to set a timer and tackle each inbox one at a time.”

On the other hand, Appscore Co-Founder & Managing Director Alex Louey tries to undertake the challenge of sorting through his emails through their levels of priority. “My inbox is a disaster, and I wish I could tell you that it is well-sorted and filed. The only ones that I focus on that are a must-do are customer-related ones. They get top priority and my full attention. The rest get attended to in terms of the priority of my task list that I run throughout the day or week. I can’t respond to everyone that tries to contact me so I don’t,” he professed.

Work on “zero” emails

Having “0 emails on inbox” is one of the policies that Damian Blumenkranc, co-Founder of Creativa, Attento and Just Click Videos and CEO of Sunset Sleepers, personally follows. “I use a very simple decision tree to tackle them as they come:

1 - Can I respond to this quickly on the fly? If yes, then I just respond to it and archive it;

2 - If no: Is this something I will read/look into on spare time? Then I move it to my ‘read later’ folder that I can read on the train or when I finish work;

3 - Is this something I need to work on for more than a few minutes to respond to it? I set a time on the calendar to work on it and even copy the link of the email or the content of the email as a reference, then I can archive it as I will be working on it when the time comes;

4 - For those emails that we want to keep as a reference for something but really have no need to reply, I move them to an 'important info’ folder and those that I want to use as a reminder to follow up later I also put on the calendar or I snooze them for later.”

Automate it

In this era when technology has created so many breakthroughs in fast-tracking everything we do, one can get a little help by automating their emails. It is one of the things that Nathan Chan, CEO & Publisher of Foundr Magazine, does to lessen the workload brought about by daily emails. “I have automation rules,” he declared. “Also, “I view my inbox as everyone else's to-do list and treat that accordingly.”

Depending on the email software or platform you use, various email automation tools can make things easier for you, sometimes sending automated replies, based on the rules you create. You can consult with an IT professional or explore how you can make this work for you and your business.

Hire an assistant

But apart from automating his emails, Nathan also gets a little help from his staff. “I have an incredible EA (executive assistant),” he added. If the tasks are too many and going through your daily emails can often become a burden to you, don’t hesitate to delegate to your team or have someone help you with it so that you can attend more on other important matters.

If you’ve been in this situation before – getting overwhelmed with the number of emails you receive and you’ve surpassed it, share with us how you have overcome it as it may also be helpful to those who are currently stuck in this predicament.

Using LinkedIn to promote your business

LinkedIn is a social media platform that has been used by individuals, companies, and organisations to connect, network, and promote their products, services, causes, and brands. Entrepreneurs have also recognised the value of LinkedIn to their business, and EO Members share with us how they utilise LinkedIn to promote their brands and organisations and take advantage of the platform’s network.

Create brand awareness

As more and more professionals connect on LinkedIn, it becomes an effective venue to push for brand recognition. Although most users tend to use it for business purposes, it doesn’t mean one cannot get creative and playful on this platform. Let your brand’s personality shine and inject a bit of fun to make your posts stand out.

“I use LinkedIn for business to create brand awareness and get known in my field. It is mostly for PR purposes. To be honest, I treat it more like Facebook and do not take it too seriously as some of the comments I leave are more for fun than serious engagement. LinkedIn can be a bit dry sometimes, so why not spice it up,” quipped Alex Louey, Co-Founder and Managing Director of Appscore.

Attract new prospects

Raising awareness for your brand can help generate prospective customers and new clients for you. If you use LinkedIn well by regularly expanding your network and posting quality content, you will be able to attract a potential market for your business.

“We use our LinkedIn to re-purpose awesome content that will help us attract new prospects to our community and world that, in turn, will hopefully see our brand as a source to learn from,” said Nathan Chan, CEO and Publisher of Foundr Magazine.

Promote one’s products and services

While you’re at it, go beyond your regular posts. Talk about your products and services so that readers become more familiar with what you do and what you can offer. Your content doesn’t have to be a hard sell as you can subtly present your offerings that can pique the interest of your readers. 

“We use it to post and share videos that we have produced for our clients. It's a great way to showcase what we do on a mass scale. And every month, we always win new clients that say they found us through the videos that we share,” Anthony Lam, Managing Director of Punchy Digital Media, claimed.

Tell a story

LinkedIn is a platform for professionals, but remember that they are also individuals whom you can inspire and motivate. The users can also relate to your experiences, so use the platform to reach out to them through your stories.

“LinkedIn has been my go-to marketing platform to tell an authentic story without spamming people’s inboxes. During COVID, when we had no budget for marketing but still needed to tell the story to the world, we used LinkedIn to showcase and as a case study of what we were doing. The result from this was a 75% increase in new customers. Being able to connect with people at a one-on-one level was important to me. Few important things on LinkedIn -- personal profiles and personal articles get better traction than company updates,” Arosh Fernando, Founder and Director of WooHah Productions, shared.

Build credibility and authority

There is power in your LinkedIn profile and posts. Whatever you put out there can make or break your image. Make LinkedIn work for your advantage by sharing things that can build your portfolio. Share your wins, give and ask for recommendations, engage with people in your network, update your profile, and be consistent in your messaging.

“I use LinkedIn in building credibility and as a way of being seen. I try and post an article weekly that is in alignment with how I want to be recognised, which is as an authority on People,” remarked Jeni Clift, Director/General Manager of DWM Solutions and a Professional EOS Implementer.

If you have some great experiences on how LinkedIn has helped you in your business, share them with us through the comments section below.

Check out the EO Melbourne LinkedIn page at https://www.linkedin.com/company/eo-melbourne.

How to become an impactful public speaker

Every entrepreneur has a good story to tell. But, how do you tell a story and make a difference? How do you deal with stage fright? How do you make sure that you create an impact every time you come in front of the audience? Some of our EO Melbourne members share how they overcome this fear and make sure that their story and learnings reach their audience effectively.

We’ve got help from Appscore Co-Founder and Managing Director Alex Louey; Punchy Digital Media Managing Director Anthony Lam; WooHah Productions Founder and Director Arosh Fernando; DWM Solutions Director/General Manager and Professional EOS Implementer Jeni Clift; and Foundr Magazine CEO and Publisher Nathan Chan, who shared with us their learnings on how to become an impactful public speaker.

Preparation

“Public Speaking is something I enjoy doing, although I still get nervous after 20 years. But I know this is a good thing as preparation is key to a flawless presentation in any public speaking event,” Arosh Fernando pointed out.

This is why many public speakers always say this, “Practice, practice, practice,” which Anthony Lam also reiterated. “The first proper public speaking event I did was the Digital Marketing Summit 3 years ago. I practised the presentation until I knew it by heart. I had 4 weeks to learn and I practised 2-3 times throughout the day. But having done it once, I think it would be pretty easy to do it again, going forward,” Anthony enthused.

Proper preparation also includes putting together the right materials needed for the presentation. “Make sure your slides don't have too much text,” Nathan Chan stated, to which Jeni Clift added, “Just a handful of slides – not death by PowerPoint.”

Connecting with the audience

Being able to resonate with your audience is an important factor in a powerful presentation. “Really make sure that you understand the audience you are speaking to,” Nathan remarked. That entails “Talking TO the audience and not to the lectern or the screen behind you,” as Jeni advised.

In order to keep your audience focused on your message, “Keep still and stay in control of your hands. It is so distracting for people to be pacing the stage or waving their hands around as that will probably make you lose your audience,” Jeni added.

It also helps that you acknowledge your audience every now and then during your presentation. “My biggest tip for public speaking is to pump up your audience by telling them how amazing they are,” Alex Louey said.

On the other hand, Anthony shared an interesting insight. “Lower the bar. I always try to share very advanced tips, which I find they confuse the audience at times. It's always better to lower the bar on how ‘amazing’ the content needs to be and keep it simple. More times than not, what I find as ‘common knowledge’ is what the audience will relate to and find most interesting,” he stated.

Delivery and presentation proper

Once you have prepared well and connected with your audience, be mindful of the delivery of your messages. Arosh’s tip is to break it into segments. “Have an intro or icebreaker, make your content interesting like ‘5 Things I Love Doing When Public Speaking’, and highlight the value and summary. This helps the content to stick because sticky content is what people remember. Keeping it short and sharp will make it impactful rather than long drawn out speeches,” he shared.

For Alex, it is also important that you “slow down your speaking by pausing so you don’t sound rushed.”

Moreover, a good story can make the audience relate to you and remember what you are trying to convey. “I love to use a story to articulate what I need to get across,” Arosh said. This is echoed by Nathan, “Tell as many stories as you can. They are what people remember the most. Lastly, be vulnerable.”

These are simple yet very helpful tips for those who may soon be facing a group of people to speak about their business or a particular topic. If you have additional tips on public speaking that you’d want to share, please feel free to drop them in our comment section below.

EO Melbourne Members who were recognised in 2020 for their outstanding achievements

The year 2020 is perhaps one of the most challenging times due to the current global crisis that everyone is experiencing. Yet, amidst the sullenness that the pandemic may have brought upon us, some shine bright, inspiring and encouraging us to keep on and face the difficulties with optimism and determination.

Among them are entrepreneurs and companies that have been recognised by various institutions and organisations in their respective industries for the hard work and brilliance they have shown through their businesses.

2020 SmartCompany Resilience Awards

Since its inception in 2007, SmartCompany has been paying tribute to the fastest-growing SMEs in the country through its Smart50 Awards. While it took a break in 2019 and was bound to come back this year, present circumstances have stirred it to change tracks and recognise companies that have exhibited the knack for problem-solving, flexibility and rebounding from disappointments. Thus, the first-ever SmartCompany Resilience Awards was conceived.

There are four categories: Adaptation, Community, People and Agility. Five businesses were shortlisted per category and one of them was announced as the winners by a panel of judges. Work Health Australia, founded and owned by Dr James L Murray, bagged the top position in the People category “for its focus on keeping its team connected and productive during Victoria’s multiple lockdowns.”

Other shortlisted businesses by EO Melbourne Members are Arosh Fernando’s Woohah Productions and Mark Calabro’s HungryHungry under the Adaptation category.

TEMI’s 2020 Australasian Mobile Workforce Awards

The Employee Mobility Institute (TEMI) introduced the Australasian Mobile Workforce Awards in 2019 to give merit to those who excel in the talent mobility industry, ranging from talent management to HR, employee engagement, remuneration, taxation, relocation, mobility, immigration, diversity and inclusion, corporate travel or housing, and other disciplines related to this field.

The Award Program acknowledged individuals, teams and initiatives in the industry at a local and regional level. Twelve awardees were honoured in this program; three winners each for the Leadership Excellence Awards, Business Advancement Award, and Employee Engagement Awards; and one awardee each for the Employee Mobility Champion of the year: Highly Commended Award, 2020 GMP1 Outstanding Achievement Award, and 2020 GMP1 Highly Commended Award.

Jamie Lingham, Global Immigration Lead of Absolute Immigration, is hailed as one of the Employee Engagement Awards Winners. “Receiving The Employee Mobility Institute’s award for Wellbeing Initiative of the Year for 2020 was a huge honour, especially given the impact COVID has had on the mobility and immigration industry. With passenger arrivals to Australia down by 99%, our objective was to keep the team engaged and employed while retaining the investment and corporate memory of the business. We know that the investment made in employee wellbeing will pay dividends into 2021 and beyond!” he said.

ARN Women in ICT Awards 2020

The Women in ICT Awards (WIICTA) was launched in 2012 to honour the accomplishments of female innovators and leaders who have played notable roles in the local ICT industry.

This year, over 110 individuals were included in the final shortlist in the following categories: Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Under the Shining Star – Partner category, Jeni Clift of DWM Solutions is among the finalists. The Shining Star awards are candidates that have eight or more years of experience in the ICT industry and have significant feats in a flourishing profession, as shown through milestones and successful projects.

“I was thrilled to be recognised within my industry as a Finalist in the category SHINING STAR – PARTNER of ARN’s Women In ICT Awards. I am familiar with the calibre of women who work in this industry and am honoured to be included amongst leaders who are making a difference!” Jeni expressed.

Ragtrader’s The Power 30

Every year, Ragtrader, a publication that comes up with news, features, analysis and opinion on Australia’s clothing, footwear and accessories sector, celebrates people in the industry that have innovated and created a remarkable impact in eCommerce, retail and design.

This year, among the influential fashion traders that made it to the Power 30 list is Lee Munro of Munro Footwear Group. Its productive partnership with suppliers, especially with the challenges that 2020 has brought, has helped them overcome obstacles in inventory.

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Congratulations to all business leaders who have been recognised this year and cheers to all entrepreneurs that have braved the proverbial storms and painstakingly led their teams through the crisis. You all deserved a pat on the back for all your efforts to navigate through the current situation.