The EO Melbourne community recently came together for an inspiring workshop led by leadership expert Cameron Herold, renowned founder of the COO Alliance and author of The Second in Command . The event, titled “The Second in Command: Unleashing the Power of a COO” and “2 Ladders: How Growing Your People Grows Your Company,” offered attendees practical strategies to strengthen their businesses through better leadership structures. Over the course of the day, Cameron shared insights drawn from his extensive experience coaching CEOs and scaling companies like 1-800-GOT-JUNK?, leaving participants with actionable tools to elevate their teams and operations.
Strengthening your 2iC as a way of strengthening your business
One of the long-term goals of many business owners is for them to, later on, be more focused ON the business rather than be IN the business. This means that they evolve from doing job execution and daily operations to heavily leaning towards setting strategic directions and vision achievement of the company. To do so, entrepreneurs have to free certain space on their plate so that they can concentrate on growing their business. This is where having an effective 2iC becomes helpful.